Fawq Al Jawda

The resulting visual identity was built around a logo inspired by the form and geometry of date tree leaves—an iconic symbol of Saudi heritage and prosperity. This design direction provided a meaningful link between the firm’s consulting expertise and the Kingdom’s tradition of growth, resilience, and cultural depth.

The primary color selected for the brand is black, chosen for its strength, clarity, and association with authority in corporate contexts. To reinforce local cultural resonance, the visual system is supported by three accent colors derived from the Saudi National Day palette: Deep Sea Green, Astronaut Blue, and Orange. These tones introduce a balanced contrast that conveys trust, ambition, and forward momentum, while still maintaining a sophisticated aesthetic suitable for high-level advisory engagements.

Across all applications—stationery, presentations, reports, and digital touchpoints—the identity maintains a minimalistic and modern appearance that positions Fawq Al Jawda as a credible and strategic consulting partner. The integration of cultural symbolism with contemporary design principles resulted in a brand that is both authentically Saudi and globally competitive, effectively supporting the firm’s mission to deliver excellence across the Kingdom’s public and private sectors.