the founder
hassen
houssein
For over 18 years, Hassen’s journey through the worlds of creative direction, digital design, web design, and marketing strategy has been a testament to his passion for storytelling and commitment to innovation. With a career marked by versatility and impact, he has collaborated with prestigious international organizations such as FENDI CASA, ARMANI/CASA, MISSONI, Karl Lagerfeld, KOHLER, and VADO. Through these partnerships, he has helped shape brand identities that stand out in global markets, creating immersive and engaging experiences that leave a lasting impression.
Hassen’s expertise is underpinned by advanced certifications from Google, LinkedIn, Microsoft, and X (formerly Twitter) and academic credentials from esteemed institutions like Curtin University, the University of Pennsylvania, the University of British Columbia, and Purdue University. His background brings together creative flair, strategic insight, and a deep understanding of global brand standards.
Creative Direction
As a creative director, Hassen has skillfully orchestrated visual stories that align with each brand’s unique identity and objectives. His approach ensures that every design element has a strategic purpose, transforming creative visions into impactful realities. His work with luxury brands such as FENDI CASA and ARMANI/CASA highlights his talent for blending aesthetic elegance with business goals, driving results that go beyond surface-level beauty.
Digital and Web Design Expertise
Hassen’s digital and web design expertise allows him to create immersive online experiences that resonate with audiences worldwide. His proficiency in user-centric interface design and seamless user experiences is matched by his command of the latest digital tools and trends. Whether building responsive websites or crafting digital assets, his work reflects a meticulous attention to both functionality and visual appeal, meeting the high standards of brands like MISSONI and KOHLER.
Diverse Industry Experience
Hassen’s career has spanned industries from luxury design and home interiors to tech, finance, hospitality, and healthcare. This diverse experience has equipped him with a unique ability to adapt and innovate, drawing on insights from multiple sectors to inject fresh perspectives into every project. His work with renowned brands like Karl Lagerfeld and VADO showcases his adaptability and his knack for designing solutions that speak to a broad array of audiences.
In a career where creativity intersects with strategy, and design meets measurable business impact, Hassen’s journey is one of evolution and excellence. His expertise, enriched by his experience with international luxury brands and certifications, makes him a visionary leader prepared to take on new challenges and create compelling solutions that resonate and endure in an ever-changing global market.
Education & Certification
- Analytical Problem Solving and Design Thinking, Fullbridge University
- Blended Learning with edX, EDX
- Communicating Strategically, Purdue University
- Digital Branding and Engagement, Curtin University
- Digital Transformation for Leaders, LinkedIn
- Government Innovation Labs for Future Development, Mohammed Bin Rashid Centre for Government Innovation (MBRCGI)
- Intellectual Property Law and Policy, University of Pennsylvania
- Introduction to Marketing, University of British Columbia
- Machine Learning for Data Science and Analytics, Columbia University in the City of New York
- RPA, AI, and Cognitive Tech for Leaders, National Association of State Boards of Accountancy (NASBA)
- Statistical Thinking for Data Science and Analytics, Columbia University in the City of New York
- Strategic Partnerships, National Association of State Boards of Accountancy (NASBA)
- The Science of Everyday Thinking, The University of Queensland
- Google Ads Apps
- Google Ads Creative
- Google Ads Display
- Google Ads Search
- Google Ads Offline Sales
- Google Ads Video
- Google Analytics
- Google Ads Measurement
- Google Analytics Individua
- Certified Marketing Insider
- Content and Creative Design
- Marketing Strategy
- Marketing Solutions Fundamentals
Microsoft
- Microsoft Advertising Certified Professional
- Microsoft Advertising Searc
- Microsoft Advertising Native and Display
- Microsoft Advertising Shopping
- Marketing With Purpose
- Digital Advertising Fundamentals
X/Twitter
- Twitter for Creatives
- Launch and Connect
- Cross-Border Advertising
- Ads Manager Fundamentals
- Performance Fundamentals