SCOFFEE
We developed a distinctive brand voice that captures the essence of SCOFFEE’s mission—turning coffee into an immersive experience. The messaging showcases their pursuit of the finest beans and craftsmanship, inviting customers to indulge in a journey of flavor and quality. The focus is on making each cup a personal, luxurious moment.
A refined visual identity, reflecting elegance and sophistication, was created to align with the premium nature of the brand. Storytelling and digital engagement were also designed to bring the brand’s passion to life, engaging coffee enthusiasts who appreciate artisanal quality and inviting them to explore the world of SCOFFEE.
Task
SCOFFEE seeks to position itself as a premium coffee brand, emphasizing its dedication to quality and the art of coffee making. The brand must highlight its global sourcing of beans and offer an elevated, sensory experience that turns every cup into a moment of indulgence. The strategy should reflect their mission of crafting coffee that goes beyond just a drink—it's an experience.