Khalid Scientific
The brand strategy was successfully developed, highlighting KSC’s long-standing history and innovative approach. Each division’s expertise was showcased while reinforcing the company’s mission to deliver cost-effective, high-quality products. This created a cohesive and engaging narrative that emphasizes KSC’s role as a leader in healthcare solutions.
Consistent messaging was applied across all platforms, utilizing a clear and trustworthy tone that reflects KSC’s agility, collaboration, and integrity. The completed strategy solidified KSC’s market leadership, built deeper connections with clients and partners, and enhanced its position within the healthcare industry.
Task
Khalid Scientific Co. needed a brand strategy that would reinforce its leadership across the medical, laboratory, and pharmaceutical sectors. The goal was to create a unified message for its seven divisions, emphasizing innovation, quality, and collaboration. It also needed to highlight KSC's values of trust, integrity, and continuous improvement, while promoting its commitment to advancing healthcare in Qatar.