BRAND STRATEGY July 20, 2024

Al Rayyan Corporation for Interior Design and Trading

We developed a refined brand voice that highlights Al Rayyan Corporation’s expertise in crafting bespoke interiors that reflect individual style and taste. The messaging conveys the seamless fusion of innovation and tradition, showcasing their ability to deliver elegant, functional spaces. Their dedication to client collaboration and superior craftsmanship sets them apart, fostering trust and satisfaction.

A cohesive visual identity, coupled with a tone that’s both sophisticated and approachable, reinforces their reputation for excellence. We also designed communication strategies to focus on storytelling that captures the transformation of spaces, appealing to discerning clients looking for luxury and custom solutions.

Task

Al Rayyan Corporation for Interior Design & Trading aims to position itself as the go-to destination for premium interior solutions, offering a unique blend of creativity and craftsmanship. The brand must emphasize its dedication to personalized design, exceptional quality, and its commitment to creating timeless spaces that enhance both beauty and functionality.

  • Strategy

    Brand Strategy

  • Design

    Art Direction

  • Client

    Al Rayyan Corporation for Interior Design and Trading